CNNFN writes article about Decaf? Keurig stock down 70% this year:
By Paul R. La Monica @lamonicabuzz
Meet the Keurig Hail Mary: Soda
Meet the Keurig Hail Mary: Soda
Is Keurig Green Mountain turning out to be nothing more than a highly
caffeinated Pet Rock or Cabbage Patch Kid?
The K-Cup maker was once all the rage with coffee lovers … and on
Wall Street. It was one of the hottest stocks in the S&P 500 thanks to
strong sales and earnings growth.
Its success led Coca-Cola (KO) to make an investment in it in
February 2014.
But now Keurig (GMCR) is starting to look like a passing fad.
Shares have plunged 70% this year. Revenue and profits are down.
The company will report its latest quarterly results after the closing
bell Wednesday and the numbers are not expected to be pretty.
Analysts are forecasting a 14% drop in sales and more than 20% decrease
in earnings per share.
What went wrong?
Keurig angered many customers with its new 2.0 coffee brewing machine.
CNNFN Article Source Here.